<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Jake Smith]]></title><description><![CDATA[Jake Smith]]></description><link>https://www.theroadtola28.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 14 Apr 2026 02:17:34 GMT</lastBuildDate><atom:link href="https://www.theroadtola28.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to build an ABM Centre of Excellence.]]></title><description><![CDATA[Reflecting on the excellent APAC ABM Leaders virtual event run by Emma Roborgh - Founder B2B Marketing Leaders Forum last week, I was...]]></description><link>https://www.theroadtola28.com/post/how-to-build-an-abm-centre-of-excellence</link><guid isPermaLink="false">60f80b99a1c72e00162b2c2f</guid><pubDate>Wed, 21 Jul 2021 11:58:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_1c4c276dd2104ebca9e062c21b1e0d36~mv2.jpeg/v1/fit/w_800,h_533,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[Facing challenges as you scale your ABM program? An ABM Center of excellence can help.]]></title><description><![CDATA[Having a central ABM team that sets strategy, delivers services and maintains standards is proving a very successful formula for...]]></description><link>https://www.theroadtola28.com/post/facing-challenges-as-you-scale-your-abm-program-an-abm-center-of-excellence-can-help</link><guid isPermaLink="false">60f80a906ca46b0015c60437</guid><pubDate>Wed, 21 Jul 2021 11:53:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_547192d0799447a584b597a0af1149a3~mv2.jpeg/v1/fit/w_800,h_441,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[Sustaining successful business relationships]]></title><description><![CDATA[Today is Valentine’s Day, and the people we hold most dear are front of mind. If you’re anything like me, there are important people in...]]></description><link>https://www.theroadtola28.com/post/sustaining-successful-business-relationships</link><guid isPermaLink="false">60f809b9d43303001544646b</guid><pubDate>Wed, 21 Jul 2021 11:50:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_da85026b11c949848273a697186557ea~mv2.png/v1/fit/w_706,h_470,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[What will the future of thought leadership look like?]]></title><description><![CDATA[ITSMA research suggests that, during this pandemic, industry leaders are hungrier than ever for innovation and insight. Released from...]]></description><link>https://www.theroadtola28.com/post/what-will-the-future-of-thought-leadership-look-like</link><guid isPermaLink="false">60f8091e95fa2800155db821</guid><pubDate>Wed, 21 Jul 2021 11:47:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_24dac4d248744cc182f5e24f729c8201~mv2.png/v1/fit/w_1000,h_670,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[ABM is top priority for B2B marketers in 2021]]></title><description><![CDATA[I was delighted to see that account-based marketing was last week revealed as the top priority for B2B marketers in 2021 during ITSMA’s...]]></description><link>https://www.theroadtola28.com/post/abm-is-top-priority-for-b2b-marketers-in-2021</link><guid isPermaLink="false">60f808502f12fb0016d2e6af</guid><pubDate>Wed, 21 Jul 2021 11:44:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_f423632fc6324f149d037ef0e4f6ca9e~mv2.png/v1/fit/w_954,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[Can you deliver high-touch ABM campaigns in a virtual world?]]></title><description><![CDATA[How has the pandemic impacted our ability to deliver effective ABM campaigns when so much of what we do relies on high-touch engagement?...]]></description><link>https://www.theroadtola28.com/post/can-you-deliver-high-touch-abm-campaigns-in-a-virtual-world</link><guid isPermaLink="false">60f80771046b5b0015798a0a</guid><pubDate>Wed, 21 Jul 2021 11:41:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_3c5c7cef270948ca985bbf2b9ec0c08a~mv2.png/v1/fit/w_788,h_414,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item><item><title><![CDATA[ABM and intelligent marketing]]></title><description><![CDATA[In our final ABM Track session at the ITSMA Marketing Vision 2020 Virtual Conference we took a deep dive into the concept of ABM and...]]></description><link>https://www.theroadtola28.com/post/abm-and-intelligent-marketing</link><guid isPermaLink="false">60f80360f83d9d0015e32dad</guid><pubDate>Wed, 21 Jul 2021 11:23:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11368b_d795238212d84f2b80c76da33bbac0c5~mv2.png/v1/fit/w_1000,h_719,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bev Burgess</dc:creator></item></channel></rss>